888sport Review: What Its Prices Cost You Per £100 Staked
This is a price measurement, not a product review. 888sport was measured on the same basket as every other book in the August 2026 study — 57 of its match-result markets priced in the capture window — and came out 9th of 18 in the ranking — 8.18% margin, £7.56 per £100 staked. Nothing about its app, its offers or its service is measured here.
No commercial relationship. We earn nothing from 888sport and cannot link it. It is measured and published on identical terms to the operators we do earn from.
What 888sport charged in the August 2026 sample
- Margin
- 8.18%
- Cost per £100
- £7.56
- Rank
- 9 of 18
- Markets sampled
- 57
The margin is the overround: add up the implied probability of every outcome in a market and a fair book totals 100%. 888sport totalled 108.18% on average, and that surplus is the charge. Expressed against your stake rather than against the fair book it comes to £7.56 per £100 — the two figures measure the same thing from different ends, which is why both are printed rather than one.
In this window the keenest book measured £5.67 per £100 and the dearest £10.58. 888sport sat £1.89 above the keenest end and £3.02 below the dearest. Its immediate neighbours were William Hill just keener and Paddy Power just dearer.
888sport odds by competition
The same operator, the same window, 5 different answers — 4.29 points between 888sport’s own best and worst. A margin is not one number an operator sets; it is set market by market.
| Competition | Margin | Cost per £100 | Against its own average |
|---|---|---|---|
| ATP Canadian Open | 5.53% | £5.24 | -2.65 |
| Premier League | 7.61% | £7.07 | -0.57 |
| Championship | 8.71% | £8.01 | +0.53 |
| League One | 9.23% | £8.45 | +1.05 |
| League Two | 9.82% | £8.94 | +1.64 |
888sport priced ATP Canadian Open most keenly at 5.53% and League Two least keenly at 9.82%, a span of 4.29 points between its own best and worst competition. A bettor who only ever backed ATP Canadian Open would therefore pay a different price at this operator than one who only ever backed League Two, without either of them doing anything differently.
What an 8.18% margin costs over a year
888sport charges 8.18% on turnover, not on deposits. Stake the same pound twice and it is charged twice, which is what turns a small percentage into a yearly figure.
| Staked in a year | Cost at 8.18% | At the keenest measured | Difference |
|---|---|---|---|
| £1,000 | £76 | £57 | £19 |
| £5,000 | £378 | £284 | £94 |
| £20,000 | £1,512 | £1,134 | £378 |
These are arithmetic on the measured margin, not a prediction about anyone’s results. What happens to individual bets is a separate matter entirely; the margin is the part that is known in advance and charged whatever happens.
The third column is the same turnover at the keenest margin in this window, Betfred. At £5,000 staked the gap is £94 a year — worth setting against whatever the sign-up offer is worth, because one is charged every year and the other arrives once.
Who holds the 888sport licence
| Licensed entity | 888 UK Limited |
|---|---|
| Account number | 39028 |
| Licence number | 039028-R-319297-013 |
| Held since | November 2014 |
| Domain registration | 888sport.com · Active |
888sport is a brand, not a licensee. The Commission licenses 888 UK Limited under account 39028 for remote betting on real events, and every price measured on this page was published under that licence. The account has held it since November 2014.
The same account carries 15 further active domains outside this study: 777.com, 888.co.uk, 888.com, 888.info, 888casino.com, 888poker-promotions.com, 888poker.co.uk, 888poker.com, 888poker.net, 888vipcasinoclub.com, betyoucan.com, casino-www.888poker.com, casino-www.888sport.com, magic888casino.com, play-www.777.com. What sits behind each of those is not something we measure; they are listed because the licence is the part of a brand’s ownership that is public, and the rest of it generally is not.
888sport on the Gambling Commission’s register
Actions currently listed against 888 UK Limited. The register is not a complete history — older matters age off it.
18 November 2025 · Financial penalty. Commission record (opens in a new tab).
7 August 2025 · Financial penalty. Commission record (opens in a new tab).
19 August 2024 · Financial penalty. Commission record (opens in a new tab).
That is more separate actions than any other licensee in this study currently carries on the register. It says nothing about price — 888sport ranked 9 of 18 on the measurement, entirely independently — and the two are published side by side precisely because they are different questions.
We record these whether or not we earn from the operator, and we do not summarise them beyond what the Commission published. An action is against the licensed entity, not against the brand, which is why the entity name is printed above it.
Where 888sport sits in the study
9 of 18 puts 888sport in the middle third of the table. That is one capture window, one market type and 5 competitions, so it is a finding about this sample rather than a verdict on the operator. A different basket would produce a different order, and saying so is not a hedge — it is what the method page commits us to.
The full table, exchanges included, is on the register; how the figure is calculated is on the method page.
There is no link to 888sport on this page. We hold no arrangement with it and it earns us nothing, which does not change how it was measured or where it appears in the ranking.
Questions about 888sport
What margin did 888sport charge?
8.18% across the 57 match-result markets we sampled on 7 August 2026, which works out at £7.56 per £100 staked. That is one capture window on one market type and is not a statement about its prices today.
Is 888sport cheap or expensive compared to other bookmakers?
It ranked 9 of 18 bookmakers in this sample, keenest first. The keenest measured £5.67 per £100 and the dearest £10.58, so 888sport sat £1.89 above the keenest end and £3.02 below the dearest.
Is 888sport licensed in Great Britain?
Yes. The Gambling Commission licenses 888 UK Limited under account 39028, licence 039028-R-319297-013, held since November 2014 and active when we checked the public register. 888sport is a brand operated under that licence, not a licensee in its own right.
Who actually operates 888sport?
888 UK Limited. The Commission lists 15 other active domains against that account, none of them measured in this study.
Does 888sport have a regulatory record?
The public register currently lists 3 actions against 888 UK Limited, the most recent dated 18 November 2025. The register is not a complete history — older matters age off it. The detail is set out below with a link to the Commission.
Does the margin apply to every market at 888sport?
No. These are match-result markets across 5 competitions. Within that sample its keenest competition was ATP Canadian Open at 5.53% and its dearest was League Two at 9.82%, a span of 4.29 points. Other market types are not measured here at all.
What does an 8.18% margin cost over a year?
At £5,000 staked across a year, roughly £378. The margin is charged on turnover, not on deposits, so it recurs on every bet rather than once — which is why it can outweigh a welcome offer several times over.
Why is there no link to 888sport?
Because we hold no commercial arrangement with 888sport and earn nothing from it. It is measured, ranked and published on exactly the same terms as the operators we do link, which is the point of publishing the unlinked ones at all.
Can I check these figures myself?
Yes, and that is the intention. The formula, the basket, the exclusion rules and the test vectors are published on the method page, and the odds calculator runs the same arithmetic on any prices you enter. The figures here are ours and can be wrong; where a check shows they are, they change.