Ladbrokes Review: What Its Prices Cost You Per £100 Staked
This is a price measurement, not a product review. Ladbrokes was measured on the same basket as every other book in the August 2026 study — 58 of its match-result markets priced in the capture window — and came out 3th of 18 in the ranking — 6.71% margin, £6.29 per £100 staked. Nothing about its app, its offers or its service is measured here.
Commercial relationship. Ladbrokes is a commercial partner and the link below is a paid one. Its place in the ranking is set by the measurement and was not adjusted for that.
What Ladbrokes charged in the August 2026 sample
- Margin
- 6.71%
- Cost per £100
- £6.29
- Rank
- 3 of 18
- Markets sampled
- 58
The margin is the overround: add up the implied probability of every outcome in a market and a fair book totals 100%. Ladbrokes totalled 106.71% on average, and that surplus is the charge. Expressed against your stake rather than against the fair book it comes to £6.29 per £100 — the two figures measure the same thing from different ends, which is why both are printed rather than one.
In this window the keenest book measured £5.67 per £100 and the dearest £10.58. Ladbrokes sat £0.62 above the keenest end and £4.29 below the dearest. Its immediate neighbours were Coral just keener and Betfair Sportsbook just dearer.
Ladbrokes odds by competition
The same operator, the same window, 5 different answers — 0.82 points between Ladbrokes’s own best and worst. A margin is not one number an operator sets; it is set market by market.
| Competition | Margin | Cost per £100 | Against its own average |
|---|---|---|---|
| Premier League | 6.29% | £5.92 | -0.42 |
| Championship | 6.49% | £6.09 | -0.22 |
| League Two | 6.67% | £6.25 | -0.04 |
| League One | 7.00% | £6.54 | +0.29 |
| ATP Canadian Open | 7.11% | £6.64 | +0.40 |
Ladbrokes priced Premier League most keenly at 6.29% and ATP Canadian Open least keenly at 7.11%, a span of 0.82 points between its own best and worst competition. A bettor who only ever backed Premier League would therefore pay a different price at this operator than one who only ever backed ATP Canadian Open, without either of them doing anything differently.
That span is the narrowest of the 18 books measured. Whatever else the ranking says about Ladbrokes, it charged close to the same rate wherever you looked, which is not true of most of the table.
What a 6.71% margin costs over a year
Ladbrokes charges 6.71% on turnover, not on deposits. Stake the same pound twice and it is charged twice, which is what turns a small percentage into a yearly figure.
| Staked in a year | Cost at 6.71% | At the keenest measured | Difference |
|---|---|---|---|
| £1,000 | £63 | £57 | £6 |
| £5,000 | £315 | £284 | £31 |
| £20,000 | £1,258 | £1,134 | £124 |
These are arithmetic on the measured margin, not a prediction about anyone’s results. What happens to individual bets is a separate matter entirely; the margin is the part that is known in advance and charged whatever happens.
The third column is the same turnover at the keenest margin in this window, Betfred. At £5,000 staked the gap is £31 a year — worth setting against whatever the sign-up offer is worth, because one is charged every year and the other arrives once.
Who holds the Ladbrokes licence
| Licensed entity | LC International Limited |
|---|---|
| Account number | 54743 |
| Licence number | 054743-R-330863-014 |
| Held since | July 2019 |
| Domain registration | ladbrokes.com · Active |
Ladbrokes is a brand, not a licensee. The Commission licenses LC International Limited under account 54743 for remote betting on real events, and every price measured on this page was published under that licence. The account has held it since July 2019.
The same licence covers Coral in this study. Sharing a licensee is not the same as sharing a book: Ladbrokes and Coral finished 0.68 points apart and published the same prices in only 21 of the 58 markets both priced. One licence, more than one trading position.
Everything on that licence is shared with Coral, including the 11 further active domains outside this study, which are listed on its page. What the two brands do not share is the price: 0.68 points and £0.60 per £100 staked separate them in this window.
Ladbrokes on the Gambling Commission’s register
The Commission’s register of regulatory actions currently lists nothing against LC International Limited. That is what the register shows on the date we checked it, 7 August 2026, and not a judgement about the operator: matters age off the register over time, and an absence today is not a guarantee about the past.
Where an operator in this study does carry an action, it is printed on its own page with the date and the published outcome, whether or not we earn from it.
Where Ladbrokes sits in the study
3 of 18 puts Ladbrokes in the keenest third of the table. That is one capture window, one market type and 5 competitions, so it is a finding about this sample rather than a verdict on the operator. A different basket would produce a different order, and saying so is not a hedge — it is what the method page commits us to.
The full table, exchanges included, is on the register; how the figure is calculated is on the method page.
Visit Ladbrokes (opens in a new tab) 18+ · commercial link · terms apply at the operator
Questions about Ladbrokes
What margin did Ladbrokes charge?
6.71% across the 58 match-result markets we sampled on 7 August 2026, which works out at £6.29 per £100 staked. That is one capture window on one market type and is not a statement about its prices today.
Is Ladbrokes cheap or expensive compared to other bookmakers?
It ranked 3 of 18 bookmakers in this sample, keenest first. The keenest measured £5.67 per £100 and the dearest £10.58, so Ladbrokes sat £0.62 above the keenest end and £4.29 below the dearest.
Is Ladbrokes licensed in Great Britain?
Yes. The Gambling Commission licenses LC International Limited under account 54743, licence 054743-R-330863-014, held since July 2019 and active when we checked the public register. Ladbrokes is a brand operated under that licence, not a licensee in its own right.
Who actually operates Ladbrokes?
LC International Limited, which also holds the licence covering Coral in this study. Separate brands, one licence holder — and, as the figures here show, not necessarily the same prices.
Does Ladbrokes have a regulatory record?
Nothing is currently listed against LC International Limited on the Commission’s register of regulatory actions. That is a statement about what the register shows today, not a clean bill of health for all time — matters age off the register over time.
Does the margin apply to every market at Ladbrokes?
No. These are match-result markets across 5 competitions. Within that sample its keenest competition was Premier League at 6.29% and its dearest was ATP Canadian Open at 7.11%, a span of 0.82 points. Other market types are not measured here at all.
What does a 6.71% margin cost over a year?
At £5,000 staked across a year, roughly £315. The margin is charged on turnover, not on deposits, so it recurs on every bet rather than once — which is why it can outweigh a welcome offer several times over.
Do you earn money if I use Ladbrokes?
Yes. Ladbrokes is a commercial partner and the link on this page is a paid one. Its position in the ranking is set by the measurement and is not adjusted for that, which is why partners appear across the table rather than at the top of it.
Can I check these figures myself?
Yes, and that is the intention. The formula, the basket, the exclusion rules and the test vectors are published on the method page, and the odds calculator runs the same arithmetic on any prices you enter. The figures here are ours and can be wrong; where a check shows they are, they change.